MONCTON, New Brunswick--(BUSINESS WIRE)--As part of its consumer-first product innovation strategy, Organigram Holdings Inc. (“Organigram” or the “Company”) (TSX: OGI) (NASDAQ: OGI), the parent company of Organigram Inc., a leading producer of cannabis, is pleased to announce the launch of two new additions to the Company’s recreational cannabis product portfolio: SHRED Tropic Thunder Jar of Joints and Trailblazer SNAX Milk Chocolate Bars.

“At Organigram, seeking out and acting upon consumer feedback is a core element of our product development program,” said Greg Engel, CEO, Organigram. “The addition of these new products to our lineup of positively reviewed and most-searched brands – one offering the decadence of world-class chocolate and the other, a launch of an exceptional value product from the brand that we believe has set a new standard in the pre-milled category – are a direct response to the preferences our consumers have shared with us.”

SHRED Tropic Thunder Jar of Joints

SHRED, Organigram’s high-quality, high-potency, pre-milled and pre-shredded dried flower product has been the most searched cannabis brand on the Ontario Cannabis Store (OCS.ca) website for three consecutive months (November and December 2020 and January 2021).

Now, SHRED’s Tropic Thunder, a combination of strains with citrus and tropical aromas featuring THC of 18% or more, is available in a Jar of Joints, a convenient jar of 14 x 0.5g pre-rolls.

In addition, the pre-rolls are packed with a two-way humidity system to preserve their unique flavour profile and to help ensure a fresh and flavourful packed product. Each pre-roll also has a flush filter, optimizing airflow for a consistently smooth joint draw.

Organigram’s investment in automation is further reflected in its latest pre-roll machine which supports the production of a large volume of precision-packed pre-rolls. Currently, the equipment is producing approximately 25-30 pre-rolls per minute with the potential for ongoing improvement. This machine reduces our reliance on manual labour for pre-roll production, contributing to operating efficiencies and will better support the production of multi-pack pre-rolls which attract higher gross margins than singles and have started to comprise a greater proportion of the Company’s product portfolio aligned with consumer demand.

Trailblazer SNAX Milk Chocolate

Trailblazer SNAX is the only chocolate bar currently in market in which cannabis is infused into a rich, creamy cacao filling in the centre of the bar. This is enabled by a book-mold design which is a hallmark of some of the world’s premiere chocolate producers. The milk flavour joins two other Trailblazer SNAX flavours: mocha and mint already in market.

The 42g Trailblazer SNAX bar features 10mg of THC, 90% pure THC distillate and 38% cocoa, offering consumers a bold and creamy milk chocolate experience.

Organigram’s investment in state-of-the-art equipment and manufacturing processes means that each of the five sections of the Trailblazer SNAX bar are filled separately, allowing for higher accuracy of cannabinoid infusion per piece.

Both SHRED Tropic Thunder Jar of Joints and Trailblazer SNAX Milk Chocolate Bars are available at select retailers.